10 Channels from one panel
A multi-tenant platform running ten marketplaces from one panel
A seller listing one catalogue on ten channels is running ten inventories. One source of truth was established and the complexity stayed inside the adapters.
// our work
Projects
Software, automation and growth work we have built across industries. Client names are kept confidential; each project shows the sector, the problem and the outcome.
// SaaS & platforms
3 min Live stock re-sync interval
The retailer sells, the platform holds the stock and ships
The barrier to starting a retail business is inventory. A dealer connects a store on one of six platforms in five minutes and the catalogue mirrors down.
4 processes Unified in one platform
One platform from design to warehouse to storefront
Designers, the warehouse and the commercial team never used the same software, and the handoffs between them were e-mail and spreadsheets.
10–13% Fabric saved on live orders
The expensive mistake is fabric — an in-house nesting engine
Designs are laid out on a roll before printing, and every square metre of gap is money burned. That layout was being done by eye in third-party software.
Source One cost input, every derived price
Moving square-metre pricing off the spreadsheet and onto the source
Carpets are priced by area, and with dozens of sizes per design across qualities, every hand-calculated price is a margin error waiting to reach a marketplace.
One catalogue Source for every store
Adding a fourth store stopped costing what running three did
Different domains, different platforms, sometimes different markets — and the same catalogue maintained several times.
One deploy Every tenant with its own bot
Turning manual channel posting into multi-tenant infrastructure
A lot of Turkish resale and affiliate commerce runs on Telegram — posts pushed to channels by hand, several times a day. It works, and it does not scale past one person.
Consumption cycle What the timing is based on
Asking the customer to reorder instead of buying them back
Pet food, supplements, cosmetics, cleaning products — the repeat purchase is built in, yet most stores pay to reacquire the same customer through ads.
// AI & automation
0 Calls needed to qualify a lead
A load calculator that qualifies visitors before sales ever calls
A TS EN 15512 load calculator turns enquiries into technical data, next to a self-running AI content engine.
Hourly Publishing pipeline
A content engine that researches, writes and gates its own quality
A regional rental business competes for hundreds of small, specific queries. No single article moves the needle; the compounding volume does.
80% Drop in creative cost
An imagery pipeline that turns a shoot cycle into an afternoon
Product photography is the cost floor under e-commerce creative, and a studio shoot prices most of that work out of reach for a mid-sized catalogue.
Bulk Batched, not one at a time
Listing a hundred products stopped being a scheduling problem
A catalogue only scales as fast as someone can write it. Thousands of SKUs each need a title, a description and imagery.
2 brands One codebase, no fork
Not a decision tree — an assistant that knows the catalogue
Most storefront chat is either a rules-based tree that frustrates people or a support inbox nobody staffs at 11pm.
1 prompt One complete carousel set
A full multi-slide carousel from one prompt, in the brand’s own type
Running social for several brands means producing five-to-ten-slide carousels every week — the single largest time sink in an agency’s week.
Seconds Render time
Fixed scene, fixed camera, only the vehicle changes
A dealer listing zero-kilometre stock needs showroom-quality photography for every trim and colour combination.
// E-commerce infrastructure
0 Catalogue drift
A sync that pushes B2B stock to the storefront every 15 minutes
A two-way catalogue reconciliation and stock sync that removed “sold out” labels on products sitting in the warehouse.
₺30,000 Highest single transaction
A funnel that closes in DMs when the cart cannot
A direct-message funnel for high-value purchases that need a conversation. Hundreds of orders, with single transactions up to ₺30,000.
0 Records lost in migration
A migration that lifted the platform ceiling without losing data or rankings
Several hundred SKUs with real variant complexity in bag sizes. Products, customers and order history moved without loss, URLs preserved.
Daily revenue ↑ From conversion, not traffic
The two pages where money is won: product and cart
A conversion programme on the product page and cart in a repeat-purchase, basket-building category. Every change shipped as a testable variant, not an opinion.
Full catalogue Migrated without loss
A migration that traded a plugin stack for a platform
A media-heavy, multi-variant catalogue running near-continuous promotions. Slow pages and a checkout nobody dared touch were left behind.
CE Certification messaging in the header
A catalogue organised by what it protects, not by brand
A category bought on protection and fit. Navigation is built on body part and gear type, with the accessory long tail underneath.
4 entry points Visual category entries
A storefront merchandised as a room, not a catalogue
Artificial plants sell on styling, not specification. The interface was kept out of the way of the imagery.
Appointment In primary nav, peer to categories
A store that leads to an appointment, not a checkout
Bridal is not a normal e-commerce category. The store’s job is to get a bride to the showroom with a specific dress in mind.
2 channels One brand, no overlap
A second channel for the orders that never needed a quote
Parasols and outdoor furniture are standard enough to sell from stock. That revenue was being lost to a process built entirely around site visits.
Day 1 First campaign with attribution
Taking a brand with no infrastructure to sales-ready
A brand and a product range, and no way to take an order online. The store was built end to end and handed over so the team could run it alone.
// Websites
900+ Qualified leads / 12 months
900+ qualified leads in 12 months on a $1,500 ad budget
A content and SEO asset rather than a brochure. Ad spend stayed small; organic demand carried seven-figure revenue.
4 languages On one shared content model
Four languages on one product structure, not four sites
The same technical catalogue had to work in four languages including a right-to-left one, without maintaining four separate sites.
4 paths Branching paths by policy type
A form that reshapes per policy type, so enquiries arrive quotable
One generic “request a quote” form produced a queue an agent had to qualify by phone. The form was attached to intent instead.
5 entry points By what people actually search for
A site built on how the product looks in a real space
The product sells on how it looks in a real space, and the old site buried that behind stock layouts and slow pages.
Portfolio The spine of the site
The design of the site is the evidence
Interior design is sold on taste before price. A prospect reads the design of the website itself as evidence.
30 sec Time a visitor decides on fit
A site structured around the buying question, not the module list
ERP, CRM, stock, purchasing, e-invoicing, reporting. The product is broad, which is exactly the problem: a feature list that long stops meaning anything.
2 lines Vertical garden and moss wall
Photographs of installed work are the entire sales argument
Architects, contractors and facility managers need to see the finish before they will specify it. The gallery does the heavy lifting.
// B2B demand systems
Triage Possible before the call
Not volume — enquiries the sales team can actually use
Industrial B2B lead generation fails in a specific way: it produces volume the sales team cannot use.
Day 1 Qualified investor conversations
The cost of a wrong-fit lead is an agent’s afternoon
Selling Dubai property to European investors is a targeting problem before it is a creative problem. The audience is small and the ticket enormous.
2 markets Active customer acquisition
Campaigns copied across borders reliably underperform
Expanding into Iraq and Syria is not a translation exercise. Buying behaviour, platform mix, payment expectations and trust signals all differ.
Stateful A pipeline with a state, not an inbox
Deals are not lost on price — they are lost to silence in week six
Large-project sales run on long cycles, months between first contact and signature. The deals that get lost are usually not lost on price.
// Performance marketing
17x ROAS
From a ₺30,000 monthly budget to ₺3.1M revenue
A scaling system that unified cash-on-delivery and DM sales under one measurement model. 17x ROAS, sustained rather than a single good week.
4x+ ROAS held while spend grew
A testing pipeline that held 4x+ ROAS while spend grew
Testing and scaling are two different jobs. A continuous testing pipeline on a fixed budget share feeds validated creatives into the scaling structure.
CTR ↑ Click-through and conversion up
A creative testing framework built on explicit hypotheses
In fashion a winning ad has a shelf life measured in weeks. Creative was rebuilt as a pipeline, not a series of launches.
One panel Portfolio view
The account checked most was not the account that needed it
Running several brands at once is a coordination problem. Decisions moved from who-looked-last onto rules.
2.3x Average ROAS uplift
A system, not intuition: brand and operating model for an ads practice
Brand, site and operating system for a data-led Meta practice — with the numbers stated up front, behind the claim.