// E-commerce infrastructure · Artificial Plants & Decor Brand
A storefront merchandised as a room, not a catalogue
Artificial plants sell on styling, not specification. The interface was kept out of the way of the imagery.
- Visuals
- Category entries, not filters
- Separate line
- Wall panels — commercial buyer
- Team
- Team rotates its own banners
Situation
Nobody searches for a technical attribute — they see a corner of a room they want and buy the thing that makes it look like that.
A conventional catalogue layout got in the way of that.
Approach
The homepage opens on a full-bleed styled interior with the campaign message inside it.
Below it, four visual category entries — trees, roses, ivy, flowers — each opening on photography rather than a filter panel.
Wall panels get their own line because they sell to a different, usually commercial, buyer.
Result
Underneath sits a straightforward, fast storefront: consistent categories, search, accounts and cart.
The team rotates campaign banners itself.
Technology
Planning something similar?
Let’s pin down scope and timeline together.