// E-commerce infrastructure · Newly Launched Retail Brand
Taking a brand with no infrastructure to sales-ready
A brand and a product range, and no way to take an order online. The store was built end to end and handed over so the team could run it alone.
- End to end
- Theme, payments, shipping, tax
- Legal
- Pages required to trade
- Handover
- Runs without a developer
Situation
The brand came to e-commerce with no infrastructure at all — a brand and a product range, and no way to take an order online.
Approach
The store was built end to end: theme customisation carrying the brand rather than a template, product and collection structure, payment integration, shipping rules and tax configuration.
The legal pages a Turkish store needs to trade compliantly were added.
Analytics and conversion tracking were wired in from day one, so the first campaign had attribution rather than guesswork.
Result
The handover point was a store the team could run without a developer — add products, change prices, launch a campaign.
That is what “sales-ready” has to mean for a business at this stage.
Technology
Planning something similar?
Let’s pin down scope and timeline together.