// Websites · Sandwich Panel Manufacturer
900+ qualified leads in 12 months on a $1,500 ad budget
A content and SEO asset rather than a brochure. Ad spend stayed small; organic demand carried seven-figure revenue.
- 900+
- Qualified leads
- $1,500
- Total ad spend
- 7 digits
- Revenue range in period
Situation
Sandwich panel is a considered industrial purchase: buyers arrive already searching for a specification — fire rating, insulation performance, roof versus wall.
Suppliers are compared on technical credibility long before price comes up, and the site carried none of it.
Approach
The site was built as a content and SEO asset rather than a brochure.
Each product family got its own page written around the specifications people actually search for, with documentation and sample projects available without gating.
Contact is friction-free at every level — phone, e-mail, WhatsApp and a form — so a specifier who found the right page never has to hunt for the next step.
Result
Over twelve months the site produced 900+ qualified enquiries and seven figures in sales revenue against roughly $1,500 of ad spend.
The paid budget served mainly to seed traffic while organic search took over as the main acquisition channel.
Technology
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