// Websites · Cloud Retail Software
A site structured around the buying question, not the module list
ERP, CRM, stock, purchasing, e-invoicing, reporting. The product is broad, which is exactly the problem: a feature list that long stops meaning anything.
- Scalability
- The single hero promise
- Staged
- Module disclosure
- 15 days
- Free trial pinned in the nav
Situation
The product is sold to businesses that grow and shrink through the year.
A visitor decides in thirty seconds whether this fits them, and a module list that long makes that decision impossible.
Approach
The site was restructured around the buying question: the hero leads with scalability — capacity you can raise or lower — and a single “explore features” path.
Modules are grouped and progressively disclosed rather than dumped in one grid, with a product screenshot doing the explaining and a customer-count marker for social proof.
Pricing and a 15-day free trial sit permanently in the navigation, so the commitment level is never ambiguous.
Result
Built in Framer so the positioning could be prototyped and revised in days rather than sprint cycles.
That matters while the copy is still being tested against real sales calls.
Technology
Planning something similar?
Let’s pin down scope and timeline together.