// E-commerce infrastructure · Pet Supplies Retailer
A migration that lifted the platform ceiling without losing data or rankings
Several hundred SKUs with real variant complexity in bag sizes. Products, customers and order history moved without loss, URLs preserved.
- Hundreds
- SKUs migrated
- Preserved
- Search rankings
- Minutes
- Time to change a campaign
Situation
Cat and dog food, litter, vitamins, bird seed, accessories — a deep catalogue with real variant complexity in bag sizes.
The original platform had become the ceiling: every campaign, theme change and integration meant working around it rather than with it.
Approach
Products, variants, categories, customers and order history moved without data loss.
The category tree was rebuilt to match how customers actually shop — by animal first, then by product type.
URLs were mapped deliberately so existing rankings survived the move instead of being rediscovered from scratch.
Result
Campaigns, free-shipping thresholds, coupon mechanics and theme work are now changes the team makes itself, in minutes.
Operational speed no longer depends on a platform support ticket.
Technology
Planning something similar?
Let’s pin down scope and timeline together.