// E-commerce infrastructure · High-Ticket E-commerce Brand
A funnel that closes in DMs when the cart cannot
A direct-message funnel for high-value purchases that need a conversation. Hundreds of orders, with single transactions up to ₺30,000.
- Hundreds
- Orders
- DM
- Payment channel
- Scripted
- Qualification flow
Situation
Some categories do not convert in a checkout: the purchase is high-value, needs a conversation, and the customer wants a person on the other end.
Pushing them into a standard cart flow simply loses the sale.
Approach
The funnel was built around the conversation instead of removing it: paid social drives into direct messages.
A scripted qualification flow establishes need, budget and timeline, then moves to a direct payment.
Scripts are structured rather than improvised, so response quality held as volume grew and follow-up stopped depending on memory.
Result
The system produced hundreds of orders, with individual transactions reaching ₺30,000.
Revenue a conventional storefront funnel in this category would not have captured.
Technology
Planning something similar?
Let’s pin down scope and timeline together.