// E-commerce infrastructure · Home Textile & Rug Brand
A sync that pushes B2B stock to the storefront every 15 minutes
A two-way catalogue reconciliation and stock sync that removed “sold out” labels on products sitting in the warehouse.
- 15 min
- Sync interval
- 1,281
- Variants opened
- 955
- Orphans retired
Situation
The brand ran two disconnected realities: a B2B portal holding the authoritative stock, and a storefront selling from manually updated — therefore always wrong — numbers.
Oversells and phantom out-of-stocks were routine, and nobody could say how far apart the two catalogues had drifted.
Approach
A synchronisation service pulls stock from the portal every fifteen minutes and writes it to the storefront.
A two-way reconciliation surfaced the real damage: variants missing on one side, duplicate SKUs, blocked items read as in stock.
It also had to survive the portal’s quirks — encrypted login, product codes that are not names, and “blocked” meaning something different from “out of stock”.
Result
The gap was worked down to zero: 1,281 variants opened, 955 stale ones retired, 432 repriced.
Stock management turned from manual work into a monitored system.
Technology
Planning something similar?
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