// E-commerce infrastructure · Silver Jewellery Brand
A migration that traded a plugin stack for a platform
A media-heavy, multi-variant catalogue running near-continuous promotions. Slow pages and a checkout nobody dared touch were left behind.
- Speed ↑
- Page performance
- B2B
- Wholesale entry point
- Guides
- Sizing and care — fewer returns
Situation
Every product needs several photographs, variants run across sizes and stones, and the store runs promotions almost continuously.
On the old stack that had become a performance and maintenance problem: slow pages, stacked plugin dependencies, and a checkout the team was afraid to touch.
Approach
The full catalogue, media, variants and customer records were migrated.
The storefront was rebuilt with a promotional hero the team rotates without a developer, trend collections and a wholesale entry point for B2B buyers.
Sizing and jewellery-care guides were added — the content that reduces returns in this category.
Result
Page speed improved and campaign changes stopped being risky.
Checkout became something the business runs promotions through rather than around.
Technology
Planning something similar?
Let’s pin down scope and timeline together.