// E-commerce infrastructure · Awning & Pergola Manufacturer
A second channel for the orders that never needed a quote
Parasols and outdoor furniture are standard enough to sell from stock. That revenue was being lost to a process built entirely around site visits.
- Narrow catalogue
- Only what ships without a survey
- Real installs
- Product photography approach
- Shipping bands
- Free-shipping bar on top
Situation
The manufacturer’s main business is project work — measured, quoted and installed.
But part of the range, particularly parasols and outdoor furniture, is standard enough to sell as stock, and that revenue was being lost.
Approach
The storefront opens that second channel without disturbing the first.
Featured products lead with real installation photography rather than cut-outs, so an item still reads as part of a finished space.
The catalogue is deliberately narrow — only products that genuinely ship without a site survey.
Result
The corporate site keeps handling project enquiries; the store handles the orders that never needed a quote.
Two channels, one brand, no overlap in what each is asked to do.
Technology
Planning something similar?
Let’s pin down scope and timeline together.