// Performance marketing · D2C Brand
From a ₺30,000 monthly budget to ₺3.1M revenue
A scaling system that unified cash-on-delivery and DM sales under one measurement model. 17x ROAS, sustained rather than a single good week.
- 17x
- ROAS
- ₺3.1M
- Revenue in period
- ₺30K
- Monthly ad spend
Situation
Sales arrived through the site, through DMs and through cash on delivery, but the ads platform only saw site purchases.
Every budget increase broke performance and got rolled back. Scale stalled at the same ceiling each time.
Approach
We stopped treating the storefront as the only conversion path: cash on delivery and DM became first-class channels with their own creative and qualification flow.
All three channels merged into one order table; delivered orders became the only true metric.
Creative testing ran continuously on a fixed budget share, and scaling followed rules rather than daily reaction.
Result
Revenue of ₺3.1M on a ₺30,000 monthly ad budget.
Blended ROAS of 17x, and the scale ceiling disappeared — added budget no longer breaks performance.
Technology
Planning something similar?
Let’s pin down scope and timeline together.